SonicTrek.ai, the recently launched AI-driven audio syndication company, is expanding its leadership team with the addition of radio programming veteran Cat Thomas, who joins the company in the newly created role of Director of Marketing & AI Affiliate/Talent Acquisitions. Thomas begins his new position effective immediately.

In the role, Thomas will work closely with Partner and Chief Revenue Officer Mike Agovino to identify and onboard new affiliate opportunities, while also collaborating with Partner and CEO Joel Denver and Director of Programming Dennis Constantine on localized marketing strategies, station formatics and the recruitment of new AI-driven on-air talent.

A veteran programmer, Thomas most recently served as Operations Manager for Beasley Media Las Vegas, before exiting the company in August 2025. It was his second stint at the cluster, rejoining in September 2021, after stepping down from the role. Before originally joining Beasley Las Vegas in 2020, Thomas served as Operations Manager and Program Director of Entercom’s KNOU/KYKY/KEZK-FM St. Louis from 2019-2020. He previously spent 20 years in Vegas with CBS Radio, serving as PD, VP of Operations, and eventually VP of Programming. He also worked at Cumulus Media as VP of Contemporary formats.

Denver said Thomas brings a rare blend of programming and marketing expertise developed over a 30-year career across Top 40, hot AC, AC, classic hits and country formats. “Cat brings a vast portfolio of ideas and relationships to the table. He will help SonicTrek.ai acquire new affiliates, new AI-hosts, and strategize with our programming team for localized marketing and content ideas at every opportunity,” Denver said.

Agovino called Thomas “a true pro and innovative force,” noting that the company’s growing team continues to deepen its collective expertise.

Constantine said Thomas’ background aligns with SonicTrek.ai’s mission to blend traditional programming values with modern technology to revitalize radio. “Cat Thomas brings a powerful new skill set to SonicTrek.ai, built on a deep background of leading successful radio stations and shaping formats that connect with audiences in meaningful ways,” he said. “His experience, instincts, and forward-thinking approach align perfectly with our vision of blending great programming traditions with modern technology.”

Thomas said the opportunity to help shape AI-curated content with real talent was a natural fit. “The opportunity to join SonicTrel.ai and an A-list of programmers in creating the next level of content curated by AI with real talent was too tempting to pass up,” he remarked. “The fact is AI is growing, and we as programmers have to find ways to incorporate it into local brands, talent, and content if we want to remain at the forefront in the media industry.”

SonicTrek.ai currently offers four AI-infused, market-localized formats, including Phoebe: Curiously Alternative; Starship, a reimagined Classic Rock format created by Lee Abrams; MyCountry.fm; and Cool Classics.