Share Your Strategy
(Bob Lawrence) Does everyone in your building truly understand your station brand? Even more importantly, are they able to articulate that to clients? It is always disconcerting to talk with sellers whose understanding doesn’t go much beyond some format generalities.

(Bob Lawrence) Does everyone in your building truly understand your station brand? Even more importantly, are they able to articulate that to clients? It is always disconcerting to talk with sellers whose understanding doesn’t go much beyond some format generalities.
Read the full story: Radio Ink


